With the viewership of online video and social media sites on the continued rise it is no surprise to see that brands have flocked to the web over traditional formats and for the first time in the UK brands have spent more money advertising on the web than on television.
In the first six months of 2011 web advertising rose by 13.5 percent to 2.26 billion pounds giving it a 27 percent share of the market.
Read the full article here www.spectrecom.co.uk/newsblog/entry/469/video-marketing-news-web-advertising-overtakes-tv-as-most-popular-medium
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