Tuesday, 28 October 2014

WHY BRANDS SHOULD MAKE THE MOST OF ONLINE VIDEO

David Black - Google Director of Branding

Choice', 'engagement', 'authenticity'. These are the terms that stood out at this year’s inaugural UK Digital Upfronts. We are in the midst of a new age of creativity, for content creators and for brands.
The power of video advertising and the possibilities of the medium came across loud and clear through the week. Video advertising spend on the internet and mobile phones increased almost 60 per cent year-on-year, reminding us again that advertisers are looking to reach consumers in new ways. On YouTube, viewership is growing at 50 per cent year-on-year and over one billion fans now visit the platform every month.
And the Digital Upfronts showed that the UK continues to be at the forefront of innovation. The week built on the tradition of TV Upfronts which provide advertisers with an advance view of the season’s programming. Here in the UK, the Digital Upfronts, organised by the Interactive Advertising Bureau (IAB), provided a platform for media owners, technology companies and content creators to showcase their creativity and innovations. The events highlighted the importance of digital advertising and its impact on brand awareness and on purchasing decisions.


Friday, 12 September 2014

WILL YOUR ARREST VIDEO BE GOING ONLINE!!America is rushing to outfit cops with cameras, but even experts aren’t sure of the laws regulating the storage of the videos they capture—or determining who exactly has access.


In the aftermath of Ferguson, where the death of an unarmed teenager sparked weeks of protests, police departments across America are outfitting their officers with wearable cameras.  The devices themselves raise plenty of legal and privacy questions, but ever bigger issues loom about what happens after they are shut off.
Police departments are already outsourcing their video evidence to private companies, creating problems so knotty and new that even the ACLU doesn’t have answers for them. Among them:
        • How long will evidence be stored, and how will police departments verify the information has actually been wiped after its supposed deletion date?
        • Will federal law enforcement and intelligence agencies like the FBI and NSA need warrants and subpoenas to view the digital evidence in private companies’ cloud storage? And will they deal with local police departments or go directly to the private storage services?
        • Will the public get to see the police footage, for example, when there is evidence of misconduct?
        • What happens when a private company’s server is hacked and evidence is lost or compromised?
See the full story at:

http://www.thedailybeast.com/articles/2014/09/11/we-re-giving-police-body-cameras-but-who-s-controlling-their-footage.html

ONLINE VIDEO CONSUMPTION CONTINUES TO RISE - EVEN AMONG OLDER ADULTS


For years now, the online video masses and professionals have known they’re part of something ground-breaking, something that will change the way people consume media. Recently, two studies have come along to prove these beliefs are on the right track.



See full story at http://www.tubefilter.com/2014/11/online-video-consumption-stats/#sthash.xo60hizW.dpuf


www.vision4video.co.uk 

Friday, 4 July 2014

ANOTHER HAPPY DENTIST...

Just completed this promotional video for Preston based dentist Andy Holly. I wanted to do something a little different with testimonials and so came up with the idea that you see at the beginning of the video.


' Brilliant - cannot fault it' was Andy's comment after watching the video. So yet another successful project and means our 100% client satisfaction record continues! Check it out at www.hollydental.co.uk

Video production Manchester and Lancashire

AMAZING VIDEO SHOWS MOMENT GIANT BLUE WHALE CAPSIZES BOAT...

The amazing footage - taken by one of the two capsized sailors - shows the surface-feeding whale launch out of the water with its mouth agape, and moments later flip the boat flips over. The incident took place Wednesday, about 12 miles offshore of San Diego.



WIFI TRACTORS FOR YORKSHIRE TOUR DE FRANCE

Two special tractors are being used to emit wifi signals so that fans in rural Tour hubs can get internet access on July 5 and 6.


The Massey Ferguson vehicles have been given a high-tech makeover by Avonline satellite broadband that will see them create a free wifi hotspot for anyone within 500metre
For full story visit http://www.yorkshireeveningpost.co.uk/news/latest-news/top-stories/video-wifi-tractors-aimed-at-getting-rural-tour-de-france-hubs-online-unveiled-1-6692278

Video Production Services Manchester and Lancashire
www.vision4video.co.uk

Wednesday, 28 May 2014

NEW VENTURE TO RIVAL NETFLIX AND HULU.


AT&T and an investment firm run by former News Corp. executive Peter Chernin have formed an online video venture that could rival Netflix and Hulu.
AT&T Inc. and Chernin Group said last week that they have committed more than $500 million in funding toward the venture. They are not saying how much each company is investing.

The move comes amid rapid growth in online video services. AT&T, a telecoms giant, already offers TV content through its U-Verse service, which competes with more traditional cable TV providers. With online video, though, it could attract customers of Netflix, Hulu, YouTube and other services – including people who’ve stopped paying for traditional broadcast, cable or satellite TV.

Tuesday, 20 May 2014

ONLINE VIDEO USED IN THE FIGHT AGAINST TELEPHONE FRAUD


Derbyshire Constabulary have launched an online video to raise awareness and offer advice on courier fraud following recent incidents across the county.

The online video gives the public an insight into the scam to see how fraudsters are calling members of the public to convince them to hand over their banks cards and PIN to a courier.
Detective Inspector Rob King, head of the Derbyshire Economic Crime Unit said: “We have been working alongside our partners to raise awareness of frauds and scams as part of our forcewide Stamp out Fraud campaign.


https://www.youtube.com/watch?v=I78zrS6vfeY

The online video gives the public an insight into the scam to see how fraudsters are calling members of the public to convince them to hand over their banks cards and PIN to a courier.
Detective Inspector Rob King, head of the Derbyshire Economic Crime Unit said: “We have been working alongside our partners to raise awareness of frauds and scams as part of our forcewide Stamp out Fraud campaign.

“Recently we have had an increase in reports of suspected courier fraud, but thankfully there are steps that we can all take to protect ourselves from the crime.
“This includes never giving out your card details, PIN or bank card to anyone and ending any suspicious calls immediately before reporting the incident.
“By spreading the message we can aim to stamp out fraud and protect more people from falling victim to the crime.”


For more advice around fraud and to watch this scam in action, visit the dedicated Stamp out Fraud webpage at www.derbyshire.police.uk/stampoutfraud

video production Manchester www.vision4video.co.uk

Friday, 25 April 2014

“In January 2014, 190 million Americans watched 75.6 billion videos online. That’s more than 60% of the entire us population.”

If you include a video in your next email, there’s a 96 percent greater chance the recipient will click through. Also, when someone looks you up online, they’re more likely to click a video link than a text link.
This information comes from a new video called, “Show Me Something,” created by Shutterstock with data from comScore. The video explores the growing world of online video, and it contains a number of interesting stats that could pertain to your company’s video marketing strategy.
View the complete video here:
 http://smallbiztrends.com/2014/04/online-video-research.htmlhttp://smallbiztrends.com/2014/04/online-video-research.html

ONLINE VIDEO OFFERS TOUR OF CITY

Here is a nother example of how online video is being put to innovative use in the USA. “Promoting our city to prospective residents, business owners and visitors is a key to our growth,” said Mayor Ted Bettencourt.
Read full story here..
http://peabody.patch.com/groups/politics-and-elections/p/new-online-videos-offer-vir
tual-tour-of-peabody

Wednesday, 19 March 2014

A PEEK BEHIND THE SCENES



Here are 16 fascinating images that give you an inside perspective as to what happens behind the camera on iconic movie sets such as The Terminator, Iron Man, Star Wars, JAWS, The Muppets, Titanic, The Dark Knight and Inception. We’ve even included recent releases like Tarantino’s impressive Django.

There will always been an element of magic & illusion when it comes to making movies, but as you’re about to see, that magic rests entirely in the hands, vision & imagination of those working away on set. Love it!
http://bit.ly/OvHtKA

Sunday, 16 March 2014

CHOCOLATE, VIDEO, SUCCESS!
This is a lovely story that is a great example of how successful a business marketing video can be when you get it right. It is the story of how the Voila Chocolate company founder Peter Moustakerski used a video to help raise $500,000 to make his business dream come true..
http://www.nyccorporatevideoproduction.com/why-video-production/from-our-clients/voila-chocolat.html
http://www.vision4video.co.uk

Saturday, 8 March 2014

Most Shocking Second a Day Video

A BRUTALLY POWERFUL FILM

This is an advert by Save the Children and another example of how powerful video can be when telling a story. The video coincides with the build up to the third anniversary of the Syrian crisis, which has left 100,000 people dead and 2 million more as refugees.

http://www.youtube.com/watch?v=RBQ-IoHfimQ

Seeing this little girl bear the brunt of the violence is a powerful way for the issue to resonate with the public a little closer to home.

On-screen text at the end reads: "Just because it isn't happening here doesn't mean it isn't happening." 


Saturday, 22 February 2014

NETFLIX KNOWS EVERYTHING ABOUT YOUR VIEWING HABITS

Netflix spokesman Joris Evers said "Netflix knows everything about your viewing habits".


Mmmmm....A bit scary? 

So this is a fascinating look behind the scenes at Netflix - one of the most successful streaming TV and film services in the US & UK. 



"We’ve probably got sitting around the room an X-Box, a Play Station, Nintendo, Apple devices, Android devices and a couple of different TVs from our partner manufacturers," Edberg said. Read the full article at...

http://www.marketplace.org/topics/business/what-happens-netflix-when-house-cards-goes-live

Wednesday, 19 February 2014

A LITTLE GLAMOUR FOR A CHANGE!

Thought it might be nice to introduce my niece (in law) to you - The Miss Polly Rae - a talented singer and extraordinarily beautiful burlesque dancer.


Just having returned from a five week tour of Australia, Polly has had her own show in the West End as well performing in many other exotic countries around the world. The show is different from most burlesque shows that it is done a little tongue in cheek and while it is both erotic and beautiful - it is also inoffensive and funny - which has the effect of attracting a lot of women and girls to the show.



Her d├ębut West End Show was produced by Kylie's creative director William Baker and Kylie came to meet her in her dressing room after the show - she said she loved it!


I'm still waiting for her to ask me to make a video for her...!


You can see lots of beautiful images of here at

www.google.co.uk/search?q=miss+polly+rae&newwindow=1&espv=210&es_sm=122&tbm=isch&tbo=u&source=univ&sa=X&ei=rMcEU7-GI4nY7Aacm4GYBg&ved=0CDoQsAQ&biw=1440&bih=732

Monday, 17 February 2014

THERE GOES A CHUNK OF THE PLANET...

Check out this most extraordinary event caught on video and taken from James Balog's film 'Chasing Ice'. An area of ice the size of, and three times higher than the buildings on the lower tip of Manhattan just collapsed and broke off. It somehow makes me very, very small and rather insignificant!



http://www.npr.org/blogs/krulwich/2014/01/31/268356264/a-hunk-of-planet-dissolves-before-our-eyes?ft=1&f=1007

The two guys at the beginning are part of Balog's Extreme Ice Survey team, which maintains scores of time-lapse cameras overlooking glaciers in Greenland, Iceland, Alaska, Canada, the Rockies and the Himalayas. During daylight hours, they watch and record. Then they share what they see with scientists and National Geographic, and turn the footage into movies and TV shows.

Only video can do this!

http://www.vision4video.co.uk

Wednesday, 12 February 2014

PETER GABRIEL IN STUNNING 4K CONCERT COLLABORATION


Peter Gabriel's stunning new concert film 'Back to Front' gives European cinema audiences the chance to see one of the world's most innovative musicians in a truly unforgettable live performance - with picture quality to match.




Monday, 10 February 2014

STATISTICS ON THE BENEFITS OF WEB VIDEO
Check out this video about the benefits of web videos. Very interesting.
http://bit.ly/1iIaTPJ

http://www.vision4video.co.uk



DON'T WASTE YOUR MONEY ON A VIDEO...

A very strange statement coming from me you may think! But you see I wouldn't get any satisfaction from producing a video which I believed to be a waste of money.

It's very important that before you spend any money on a video, you sit down and ask some important questions. Here's just three.

What is the purpose of the video?
What do I want it to achieve?
Who is my target audience?

When you come to vision4video to have your video produced we will go through these another important questions in detail with you and make sure that you get the right message to the right audience at the right time


Check out some real examples here: http://www.vision4video.co.uk/our-work/

Thursday, 6 February 2014

THE CHANGING FACE OF VIDEO CAMERAS

Technology moves at a frightening rate sometimes and professional video equipment is no stranger to constant (and sometimes expensive) change.

Take the GoPro camera. This tiny, relatively inexpensive camera has revolutionised the way that people can capture the world around them - particularly in the world of action and extreme sports. It can be fixed to racing cars, motor bikes, parachute jumpers, skateboarders - there is no limit to where you can attach one of these little miracles. Just check out Felix Baungartner's incredible freefall jump to earth recorded in wonderful high definition.



http://www.youtube.com/watch?v=2RR-tzGOyi0#t=14

Some of the larger and more traditional professional video camera systems have also changed quite dramatically - not only how they work, but how they look. On many commercial shoots you are very likely to see something like this rather than the traditional film camera!



We try to keep up with the latest technology (when the costs don't bankrupt us) and certainly when there is a tangible benefit to our clients. The great thing about most of the changes that have taken place over the last 10 years is that high quality video images are now attainable at a much lower cost which is great news for everyone who producers or needs to  get the benefits of modern video. www.vision4video.co.uk

Wednesday, 5 February 2014

BETTER DRIVERS AT VISION4VIDEO?

A few weeks ago we were asked to produce a Training video for the National Driving Offenders Retraining Scheme (NDORS) - the company who create and run training courses on behalf of Lancashire Constabulary. If you're naughty and commit a driving offence, you may be given the option to go on a driving course instead of paying a fine and having points on your licence.



One of their courses is called the National Driving4Change Course, and the purpose of this video this video was to help train the Senior Trainers (known as 'accessors') who have the job of accessing the standards of the Trainers who deliver these courses all over the UK.


This training video involved having cameras inside a vehicle for the duration of the course capturing high quality audio and video of both the driver and the 'offender' being trained. (For the purpose of the video the offender was in fact a senior trainer in disguise!)

So having previously produced videos for both Driving Schools and the training of Driving Instructors, vision4video people should now be much better drivers.......!!


Sunday, 2 February 2014


LATEST REPORT CONFIRMS THE IMPACT OF ONLINE VIDEO

Over the past few years, online video has become a vital part of the marketing mix for many successful brands. Reelseo have just released their third annual, in-depth study based on survey results from over 600 marketing professionals. The survey confirms that not only are 93% of them are using video content, but 82% of the respondents stated that it has had a positive impact on their business or organization.
Published in conjunction with The Web Video Marketing Council and Flimp Media, the 2013 Online Video Marketing Survey and Business Video Trends Report, confirms the approach that many B2B and B2C companies are taking with video, their satisfaction levels with the ROI of video marketing, and the barriers to entry that are still considered to be a factor.
Source: 2013 Online Video Marketing Survey & Business Video Trends Report http://www.reelseo.com/2013-video-marketing-business-survey-trends-report/#ixzz2sBOAe4IB 

Friday, 31 January 2014

ANOTHER HEALTH RELATED VIDEO

This week I've been working as a lighting camerman for Lancashire based film maker Mark C Minard. Mark is producing a video about some of the leading pharmacists who have come together to provide an enhanced service for people who are on long term medication.

This week he was interviewing both the pharmacists who deliver the service and some of the patients who are getting the benefit. Filming was a bit tricky at times because the venues were open to the public and also we had to work in very small consultation rooms. But everything came together and both Mark and his clients were pleased with the results of the filming.

Sunday, 26 January 2014

Video More Effective Against Potential Breast Cancer Risks

Newswise — Washington, DC – A new study finds that video clips embedded on websites with public health messages do a better job than text alone at drawing attention to hazards, and in prompting the public to take recommended protective actions. Are Videos Worth It?” was published online today in the National Communication Association's Journal of Applied Communication Research.
The study shows the importance of translating complex scientific information, like recent findings in breast cancer risk research, into information that the average person can understand, and hopefully act upon. This study used the medium of videos as a way to further translate breast cancer risk information beyond simply relying on distilling information through traditional textual means.
“Videos add an element of realness and richness to complicated topics,” says the study's lead author, Evan K. Perrault, a doctoral candidate in the Department of Communication at Michigan State University in East Lansing. “Videos can show people how to take action, instead of just text that can only tell them how.”
Read Full report at http://bit.ly/1fnlFZ0