Video More Effective Against Potential Breast Cancer Risks
Newswise — Washington, DC – A new study finds that video clips embedded on websites with public health messages do a better job than text alone at drawing attention to hazards, and in prompting the public to take recommended protective actions. Are Videos Worth It?” was published online today in the National Communication Association's Journal of Applied Communication Research.
The study shows the importance of translating complex scientific information, like recent findings in breast cancer risk research, into information that the average person can understand, and hopefully act upon. This study used the medium of videos as a way to further translate breast cancer risk information beyond simply relying on distilling information through traditional textual means.
“Videos add an element of realness and richness to complicated topics,” says the study's lead author, Evan K. Perrault, a doctoral candidate in the Department of Communication at Michigan State University in East Lansing. “Videos can show people how to take action, instead of just text that can only tell them how.”
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